When the Haiti earthquake occurred several weeks ago, there were pleas for cash donations. In an effort to help, companies offered to collect donations from customers and pass them on the relief organizations Emerging from this situation is the text donation.
Texting donations have been done in the past but not one the scale seen for Haiti. The power of social networking was made clear as millions of dollars were charged against consumer accounts and each one generated by a text message. There were no checks to write or websites that had to be accessed. All a person had to do was text designated words to a numbered code using a cell phone.
Once the company received the text, a pre-determined charge would be added to a customer’s account such as a cell phone account. The money will eventually make its way to the charity but that could take months. In
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